Chapter five began to introduce
more mathematical methods, but still kept a huge focus on conceptual and graphical
understanding.
We were
introduced to elasticity, which is the measure of the change of quantity demanded
or quantity supplied to one of its determinants, and applied to demand is
referred to price elasticity of demand; applied to supply is referred to price elasticity
. So the price of elasticity of demand measures how much the quantity demanded responds
to changes in the price, and price of elasticity of supply measures how much
the quantity supplied responds to changes in the price. If the elasticity is
less than one, the quantity demanded/supplied moves proportionately less than
the price (inelastic), when it is one, the quantity demanded/supplied moves
perfectly with the price, just about at equilibrium, and when it is greater
than one, the quantity demanded/supplied moves proportionately more than the
price (elasticity). Using a time horizon , supplied/demand tend to be more elastic
in long runs than in short ones, where people can gradually pick something up
or stop buying it, and where sellers can change their productions, close shops,
or even more sellers come into the scene.
Total
revenue is the total amount paid for a good, measured by the price of good multiplied
by the total amount of the good sold. For the inelastic, it falls as price
rises, and for the elastic demand curve, it falls as the price rises.